pinterest analytics.

If you're a blogger or website owner, you will be very happy to know that Pinterest has finally created a way to analyze how people are pinning from your site. As a serious nerd, I'm here today to help you sort through Pinterest Analytics. The time you invest in understanding what content is resonating with your visitors will pay dividends down the road, so let's get this party started...

Here is the all-important first step:

Don't know how to verify your blog? Blogger bloggers can check out this post from yours truly and WordPress posters can click here for more info. I have helped a few WP bloggers add this functionality--and if you can't figure it out by uploading to your server, search for a meta tag plug-in like this one. It may take a little more effort, but I promise--these analytics are worth it!! Disclaimer: if you are just verifying your post today, you may have to wait a few days to start seeing your data.

Once you're verified:

Get ready for some crazy revelations when you click through this tab! Once you're on the landing page for your analytics, you'll see a eight different line graphs for each of the following categories:

The site metrics homepage is great, but the fun doesn't end there! You can check out the most recent, repinned, and clicked pins from your site {and how to capture this incredible data}:

I know many of you have operating knowledge of Excel, but if you want more ways on how to manage the data from your Pinterest Analytics--comment below. I might do a post on this in the future :) Being able to export the data in .csv from any page in the analytics section is such an incredible feature. You can make sense of all the data, rather than getting overwhelmed by all the scrolling.

Extra info: I noticed that the data doesn't extend back any earlier than the first days of February. Pinterest says they have data as far back as November 2012, but I just didn't see it. {I'm not sure if this is because they just started the service or if they don't intend to keep this historical data.} As the data pool grows, I'm sure we'll be able to figure out that conundrum. Additionally, some of the data didn't match up with Google Analytics. {Clicks may be counted differently than visits in GA.} In the coming weeks and months, we'll learn how to better understand these discrepancies. I just wanted you to know my first impressions.

I apologize for the length of this post, but there was a lot of nerdiness to include. If you didn't know I was a geek before, you certainly know now after reading this post. Should you have any additional questions or findings, please please please share them in the comments below. I want this post to help us all learn how to effectively navigate the waters of Pinterest Analytics!

I can't wait to see you all back here tomorrow for a St. Patrick's Day round of Friday's Fancies.
{Don't forget: all fashion posts are welcome!} Have a great Thursday! xoxo {av}

P.S. Want the official background info from Pinterest? Click here to see the Pinterest help page!


  1. OMG this is what I need! I saw on Twitter yesterday there were now analytics but I didn't know where to begin. You rock! :)


  2. Totally saving this for later! I had no idea how to use the analytics in Pinterest...thank you thank you!

    The Glossy Life

  3. Thanks for sharing all the great info! And thanks also for the Wordpress verification tutorial - it's nice to know we're not completely left out of all the fun stuff {although I really wish they'd let us use LinkyTools}.

    :D KC

  4. This was super helpful! I work with analytics a lot for my job AND blog, but this was a great refresher. You rock!

  5. Thanks for this information! This is wonderful. :)

  6. This is great! Thank you so much! : )


  7. This is so helpful, we were just jumping on board with the new analytics feature at work today! You, my dear, haven't happened to hear how to verify your website if you're using my silly, have you? Can only find instructions for .org and self-hosted sites!

  8. This was very helpful, and I didn't mind the length at all.

  9. Poo, I did everything, and it's not showing up for me in my Pinterest. I am in the "new" version and my site is verified. Maybe it just takes a couple of days to update...

  10. you are a lifesaver- their explanation of verifying your blog was far less detailed than yours. i'm a total analytics nerd and have been waiting for an application like this!