fashionably safe.

For those of us in New England, the disappearance of summer signals the reemergence of colder temperatures {and what will all too soon turn into the winter chill--eeks!}. Even though summer is winding down, it doesn't mean that we should stop being sun savvy! Julie and Lauren from Born & Bread alerted us to a new clothing line called Mott 50. The whole idea behind their line is to create pieces which can help you make sun savvy decisions just by slipping on one of their pieces below. Each garment they make has a UPF of 50, which is ten times the sun protection you get from a white t-shirt!

{where to find these pieces: 1 - 2 - 3}

Sure, you'll still need to apply the sunscreen elsewhere, but these dresses {and their other clothes too!} help make it easy to protect yourself from the skin's deadly rays. Though I don't own any of Mott 50's pieces this season, you better believe I'll be adding some to my collection for next summer!

To see more of their clothes in action, check out this little clip
from the Today Show with Kathie Lee and Hoda...


Want to see more of Mott 50? I highlighted a few more of my favorite pieces over at sun savvy today!
If you haven't already, be sure to join with the 131 other bloggers who have made the commitment to being safer in the sun. It takes a minute to post a comment, but that minute can help save your life...


What changes have you made since you signed the sun savvy pledge?

Comment below {or email me!} and tell us how you're living out the sun savvy pledge--and you just might be featured in an upcoming post. Many thanks to those of you who have shared your story with us. We're thrilled to see so many of you taking care of yourselves and to have your help in spreading the word! 
Have a happy Tuesday! xoxo {av}

psst: don't forget to enter my fab bag giveaway...just four more days to get your entries in!

15 comments:

  1. I love this concept. I am so fair and have to constantly cover up, so this would be perfect. Especially for that last late summer getaway. xoxo

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  2. What a great idea! I love the green dress!

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  3. I love that green dress. Such a pretty color!

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  4. Such a fabulous idea- I love love that green dress!!

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  5. that's so amazing! plus the clothes are so beautiful! :)

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  6. Love this idea!! I am as pale as they come so I am all for this!

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  7. this is so cool!

    & i love the black dress.

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  8. Holy best idea ever! Totally going to check out more of their pieces. I really like the green shirt dress.

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  9. Such a cool concept! I absolutely love that green dress

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  10. That sounds like a really cool brand! Loving the cobalt dress--sorta Kate Middleton! :)

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  11. That wrap dress is darling-and you have to love some serious SPF!

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  12. How cool are SPF clothes?!! I've definitely started to wear sunscreen on my face everyday under my makeup since I signed the pledge and have skipped basking in the sun. Or at least until this weekend when I go to the beach, but even then I'll lather up REAL good and limit my time being in direct sunlight!

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